Story Board

Commercial Critiques

http://www.youtube.com/watch?v=FgfzdgWgEZ4
What is the visual style of the film (animated, live action, stop motion)?
live

What is the tone (happy, sad, scary, funny)?
happy

What is the product they're selling?
axe deorderat

Who is their Target Audience?
men

What is the 'problem' that the product is solving?
i don't think it is showing a problem, i think it is just showing how it will help men get ladies by smelling so good

How does the commercial talk about these problems?
they dont

Is there a Narrator? If so, is the narrator a voice over (off screen) or a character on screen?
no narrator voice

Do you feel that the commercial is successful? Why?
yes because men will buy things that attract ladies








http://www.youtube.com/watch?v=ZT59nTy5Nrw
What is the visual style of the film (animated, live action, stop motion)?
live

What is the tone (happy, sad, scary, funny)?
happyWhat is the product they're selling?
dove hair products

Who is their Target Audience?
women

What is the 'problem' that the product is solving?
making "ugly" hair look pretty

How does the commercial talk about these problems?
it says that by usung dove it makes you like your own natural hai better rather then wanting something you dont have

Is there a Narrator? If so, is the narrator a voice over (off screen) or a character on screen?
yes, its the character in screen

Do you feel that the commercial is successful? Why?
somewhat, i feel like some ladies would like the commercial and buy things, but i wouldnt






http://www.youtube.com/watch?v=PzYKsLch4GM
What is the visual style of the film (animated, live action, stop motion)?
live

What is the tone (happy, sad, scary, funny)?
happy/funny

What is the product they're selling?
doritos

Who is their Target Audience?
men/women

What is the 'problem' that the product is solving?
the guy wont pay attention to the girl, then she uses the doriotos to get him to pay attention to her

How does the commercial talk about these problems?

Is there a Narrator? If so, is the narrator a voice over (off screen) or a character on screen?
no

Do you feel that the commercial is successful? Why?
i think so because i think people will find it funny and all they make the doritos looks really good






http://www.youtube.com/watch?v=q33drZUXSzY
What is the visual style of the film (animated, live action, stop motion)?
live

What is the tone (happy, sad, scary, funny)?
funny/happy

What is the product they're selling?
m&m's

Who is their Target Audience?
men and women

What is the 'problem' that the product is solving?
there is no problem

How does the commercial talk about these problems?

Is there a Narrator? If so, is the narrator a voice over (off screen) or a character on screen?
shown on screen

Do you feel that the commercial is successful? Why?
yes because it is cute and funny, but it is not a commercial for kids and you would think they would make it for kids seeing as kids like candy






http://www.evideo.si/video/Fruit%20Roll-up%20Commercial/youtube/GAAPizVG_o0
What is the visual style of the film (animated, live action, stop motion)?
live

What is the tone (happy, sad, scary, funny)?
happy/funny

What is the product they're selling?
fruit roll ups

Who is their Target Audience?
kids/teens

What is the 'problem' that the product is solving?
no problem

How does the commercial talk about these problems?

Is there a Narrator? If so, is the narrator a voice over (off screen) or a character on screen?
on screen

Do you feel that the commercial is successful? Why?
yes because it is using a funny way to show the catch phrase with guys literally kicking the kids in the face, also the fruit rollups look good

Brochure

Letterhead

Business Card

5 mock-ups for business card

1) What is your business?

We rent out dogs to people who do not want the full time responsibility of having a dog for a limited amout of time so they can at least experience what it is like.

2) Describe your business in one sentence

We rent out puppies to people who do not want lifetime responsibility  of owning a dog.

3) Who is your target audience?

Families and young adults

4) Who are your competitors?

Pet stores

5) What makes them better/worse than your product/service?

 Pet stores sell pets that you have to keep forever, sure they may have other pets besides dogs but buying pets from a pet store means having that pet for life, and you do not get a refund of you bring the pet back.

6) Do you currently have an identity? (This is more for companies that are already established and you’re just revamping the logo/corporate identity. If you have a new company or product, skip this question.)

Why is this important: If you’re an established company with a well-known logo, you may not want to deviate too extremely from it.

7) (If your answer to #6 is no, skip this question) What do you like about it and what don’t you like about it?

Why is this important? Even if you plan to change the logo entirely, it’s good to keep an inventory about what specifically worked and didn’t work about your previous design in order to inform the new one.

8) How do you want your image to be seen in two years?

We want our company to be seen as a friendly, trustworthy, professional place that you can count on, and that always looks after the dogs best interest.

Why is this important? This is something that you will have to portray in your corporate identity.

These following questions might seem silly, but their purpose is to help generate ideas.

9) If your company was an animal, what animal would it be and why?

A dog because they are sweet, friendly, and trustworthy.

10) If your company/brand was a person, who would it be and why?

Oprah Winfrey because she is always helping people a very kind and friendly.

Why is this important? A brand is perceived by consumers almost like a person who is representing your company. You trust them, communicate with them through advertisements and purchase, you can be disappointed in them, etc. The corporate identity is the face of that person.

11) If your company/brand was an object, what would it be?

A dog bone.

Why is this important: Might give you ideas.

12) If your customer was a cartoon character, who would it be?

The hound from The Fox and the Hound because he is cute, but a very good friend and a nice dog.

Why is this important? Cartoon characters have exaggerated characteristics. Identifying the general stereotype of your customers might help give you ideas.