Brochure

Letterhead

Business Card

5 mock-ups for business card

1) What is your business?

We rent out dogs to people who do not want the full time responsibility of having a dog for a limited amout of time so they can at least experience what it is like.

2) Describe your business in one sentence

We rent out puppies to people who do not want lifetime responsibility  of owning a dog.

3) Who is your target audience?

Families and young adults

4) Who are your competitors?

Pet stores

5) What makes them better/worse than your product/service?

 Pet stores sell pets that you have to keep forever, sure they may have other pets besides dogs but buying pets from a pet store means having that pet for life, and you do not get a refund of you bring the pet back.

6) Do you currently have an identity? (This is more for companies that are already established and you’re just revamping the logo/corporate identity. If you have a new company or product, skip this question.)

Why is this important: If you’re an established company with a well-known logo, you may not want to deviate too extremely from it.

7) (If your answer to #6 is no, skip this question) What do you like about it and what don’t you like about it?

Why is this important? Even if you plan to change the logo entirely, it’s good to keep an inventory about what specifically worked and didn’t work about your previous design in order to inform the new one.

8) How do you want your image to be seen in two years?

We want our company to be seen as a friendly, trustworthy, professional place that you can count on, and that always looks after the dogs best interest.

Why is this important? This is something that you will have to portray in your corporate identity.

These following questions might seem silly, but their purpose is to help generate ideas.

9) If your company was an animal, what animal would it be and why?

A dog because they are sweet, friendly, and trustworthy.

10) If your company/brand was a person, who would it be and why?

Oprah Winfrey because she is always helping people a very kind and friendly.

Why is this important? A brand is perceived by consumers almost like a person who is representing your company. You trust them, communicate with them through advertisements and purchase, you can be disappointed in them, etc. The corporate identity is the face of that person.

11) If your company/brand was an object, what would it be?

A dog bone.

Why is this important: Might give you ideas.

12) If your customer was a cartoon character, who would it be?

The hound from The Fox and the Hound because he is cute, but a very good friend and a nice dog.

Why is this important? Cartoon characters have exaggerated characteristics. Identifying the general stereotype of your customers might help give you ideas.