The BMW logo stands out in my opinion. I think alot of people know exactly what this is when they see it. It might not be easy to read from far away but I still think with the color choices and design of the logo, you would be able to make out that it is the BMW logo. This seems like a serious logo and it does not look like it is for kids. I dont think this logo would be appealing to kids at all, more for the adults. I think this logo is a generla neutral logo and appeals to males or females. I agree with the color choices because i think they make the logo stand out and it looks sort of sophisticated.
The Wonka logo is a fun appealing logo. When I see the logo I automatically assume candy. I like the little hat and I think it makes the logo more fun and appealing to children. I also think of the movie "Willy Wonka and The Chocolate Factory" when I see this logo. The hat resembles the hat that Willy Wonka wore in the movie, and I think that most kids can relate to that. The color plays a part in the fun aspect. I think if it would of ben black or a neutral color, it wouldn't appeal to the kids as much and wouldn't be as good as a logo for candy because candy is supposed to be fun.
The Harley-Davidson logo doesn't make much sense to me. I particularly don't like this logo. It is a more serious logo but it just doesn't make sense. The shape of it looks like a police badge and I don't know what that has to do with motorcyles. This looks like a logo more designed for men. The colors are more male dominated colors. Also I think the works are too bunched together so if the logo was really small or really far away you wouldn't be able to read it or tell what is is.
The Chiquita banana logo is fun, bright, appealing logo. Whenever I see a banana I think of Chiquita banana. This logo I think is gender neutral, even with a girl in the picture. I think this can appeal to both genders and all ages. I think the color scheme is perfect. The contrast of the two colors really makes it stand out. It might be a little hard to read if you were far away or if it was reall far, but I think the colors are bright enough to where you would still be able to tell what it is, if you a lready know the logo.
The Dunkin' Donuts logo is iconic to me. I think it is just as noticable as the McDonalds logo. The colors are bright and fun and I think have a play for both genders. I also think this logo is appealing to kids. The coffee cup in the logo I think makes sense and works pefect in making it clear that it is for the most part, a breakfast food place. I think whether the logo was really small or being seen from really far away, you would still be able to recognize the logo. All in all, I think this logo is effective.
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